Home decor industry has undergone several changes through the rise in modern technological applications, demand for newer and creative design solutions and striking a balance between the client requirements and practical execution. Several companies have adopted modern technologies including 3D technology that have helped in high quality results and giving the practical perspectives to the clients.
Dhruv Trigunayat, CEO of UltraFresh, has successfully integrated 3D technology into home decor solutions. UltraFresh leverages advanced technology to create high-quality 3D designs for its modular furniture, seamlessly integrating these designs with its in-house apps to enhance the customer experience. Its state-of-the-art factory, equipped with the latest advanced machinery, works in tandem with its 3D tools and technology to ensure the production of high-quality, factory-finished materials.
3D technology has significantly improved both tangible and intangible aspects of UltraFresh’s products, particularly in customization and visualization. It allows the team to present a clear picture of the final product to customers. This integrated process has enhanced capacity and improved coordination between design, production, and installation teams, resulting in transparent and reliable outcomes.
For UltraFresh, 3D modeling allows it to showcase its best-customized product range and deliver superior results. Customers benefit by being able to visualize their space in detail, including finishes, colors, handles, and lighting, before the product is delivered, enhancing their overall experience and providing clarity on the design and expected outcome.
During the pandemic, when its studios were closed, the team used site images to create high-quality 3D designs for clients who couldn’t visit in person. The team conducted video conferencing sessions to present these designs, complete with 3D models and reference images, which was a game changer. Despite access restrictions, UltraFresh was able to deliver within guidelines, demonstrating the effectiveness of 3D technology.
The home decor industry has rapidly adopted technology in recent years. Integrating 3D design technology with digital platforms and utilizing AR and VR for enhanced customer experiences will be transformative. These advancements will significantly improve how customers visualize and interact with their design choices.
Artificial Intelligence and Machine Learning will reduce the turnaround time between understanding customer requirements and presenting a 3D-rendered solution with a quotation. The team anticipates this process will be seamless, empowering customers while reducing operational costs for suppliers and manufacturers like UltraFresh. Early adoption of AI has already shown promising results.
UltraFresh’s young team has adapted to new technology with agility, integrating different stages of its supply chain to create a seamless customer experience. This has led to better execution, more references, and exponential revenue growth.
The company is committed to sustainability. It promotes steel kitchens for their eco-friendly nature and uses digital catalogs and recyclable packaging to reduce paper usage. Its emphasis on sustainable practices ensures that its tech-driven home decor products are environmentally responsible.
With custom-made products, convincing customers with displays or handmade drawings alone can be challenging. 3D design technology allows customers to visualize modular settings, including cabinets, drawers, colors, handle styles, and decor elements. This material-based communication between the brand and client ensures transparency and helps customers make informed decisions.
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