Excel Home Decor stands as a premier provider of home decor solutions, offering a diverse selection of over 10,000 products including wallpapers, customized wallpapers, flooring, and fabrics from leading manufacturers worldwide. With a legacy spanning more than 25 years and over 15 million satisfied customers, Excel Home Decor is synonymous with quality and innovation.
The company recently launched its first brand film, “Nazar Naa Lage,” inspired by an Indian phrase often used to protect cherished possessions from envy. This film embodies Excel’s mission to make home decor beautiful and accessible, perfectly captured by their tagline, “Beautiful Made Easy.”
In an effort to effectively showcase Excel’s wide range of products—encompassing wallpapers, fabrics, and flooring—the brand film chose a minimalist and subtle approach, foregoing dialogue to humanize the brand and maintain audience engagement. This strategy has been well-received by both consumers and the trade, with the core message “Beautiful Made Easy” resonating strongly. This slogan underscores Excel’s commitment to simplifying the process of selecting, acquiring, and setting up home decor, bringing global aesthetics into Indian homes.
For the past 25 years, Excel Home Decor has been transforming Indian homes with stunning makeovers, staying true to its philosophy of ‘Beautiful Made Easy.’ With over 15 million happy homes and counting, the brand continues to elevate elegance.
Nilagrib Mondal, Marketing Head at Excel Home Decor, stated, “We aimed to define the brand narrative with ‘Beautiful Made Easy,’ communicating that beautifully decorated interiors need not be a cumbersome process. This narrative encapsulates Excel’s mission and vision, with our product range at its core. The initial responses from the digital community have been very positive, making a significant impact in both the B2B and B2C segments.”
Read More: https://homendecorindia.com/
