The home decor and interior design world is a diverse ecosystem. Trends and tastes morph like quicksilver, influenced by fashion, travel and cultural movements. Today’s minimalist haven might crave a burst of maximalist pattern tomorrow. This constant evolution presents both a challenge and an opportunity. Designers must stay ahead of the curve, while savvy businesses cater to this desire for fresh aesthetics.
Recognizing these dynamic shifts and the challenges they pose, Dusaan Retail Technologies Pvt Ltd emerged as a savior in July 2022. Located in New Delhi, Dusaan is dedicated to enhancing the way customers discover, purchase and transform their homes. Through different initiatives, it aspires to foster a supportive ecosystem where brands and customers alike thrive, driving the evolution of the Indian home decor industry into a more organized and customer-centric market.
Connecting Consumers with Quality
Co-founders—Simran Kohli & Moulshree Aggarwal—deeply inspired by their passion for home decor and driven by their experiences in consumer products and manufacturing, envisioned a transformative platform.
Moulshree—with her expertise in manufacturing setups for kitchen appliances and Simran—drawing from a background in consumer products and venture investing, observed the challenges faced by home decor brands and artisans. They noticed these challenges stemmed from a lack of online visibility and the dominance of luxury retailers, hindering growth and customer shopping experiences.
Recognizing the potential to bridge this gap, they established Dusaan, a centralized online marketplace. The platform connects discerning customers with premium home decor brands, both domestic and international, across various price segments. Dusaan aims to revolutionize the home decor shopping experience by offering a curated selection of aesthetically pleasing products while providing superior customer service.
Approach to Product Curation
“Our core focus has always been on quality and customer preference. Hence, we strive to maintain a balanced approach focused on product quality, customer demand and long-term market trends when curating products for our platform.”
At Dusaan, the team relies on a collaborative understanding of the growing home decor industry to curate a desirable range of products. It leverages data and market insights to identify and assess brand offerings, ensuring it align with Dusaan’s aesthetic and consumer preferences.
This approach allows Dusaan to onboard premium, design-forward brands and products that not only meet their vision but also resonate with their customers. It ensures that Dusaan continues to offer a curated selection that enhances the shopping experience for home decor enthusiasts.
Converting Obstacles to Opportunities
Scaling growth objectives and managing over 20,000 unique products presented significant challenges for Dusaan. A primary hurdle was effectively managing capital resources to support their growth objectives while maintaining a focus on quality curation.
Fortunately, the founders’ experience as investors and venture capitalists provided them with a strategic advantage in navigating these obstacles. Their years of market expertise and knowledge about funding allowed them to access capital resources without traditional venture backing. Moreover, their understanding of financial modeling enabled them to plan inventory and manage cash flow effectively, preserving operational efficiency.
Despite these challenges, Dusaan has successfully expanded its presence in the home decor marketplace, serving an ever-growing customer base of 80,000 individuals. With ongoing efforts, it aims to overcome remaining challenges and achieve even greater success, connecting a global audience with premium home decor products through its platform.
Augmenting Shopping Experiences
As a new-age online marketplace, Dusaan is continuously exploring technological advancements to boost customer engagement and increase sales. Recently, the company has focused on leveraging Artificial Intelligence to enhance consumer experiences and extend dwell time on its website.
To achieve these objectives, Dusaan has been refining its user interface and offering tailored suggestions based on customer profiles, search intent and buying patterns. This personalized approach to shopping has significantly improved customer connections and garnered a loyal base of repeat customers who trust Dusaan’s recommendations for niche home decor products.
The integration of advanced technology, coupled with a curated selection of quality products, has driven substantial growth in sales volume through effective cross-selling and upselling across different market segments.
Craftsmanship and Cutting-Edge Technology
In today’s digital world, where convenience is just a click away, staying updated with modern technology is vital for any business to thrive. At Dusaan Retail Technologies Pvt Ltd, they understand the importance of integrating advanced technology to enhance customer experiences and streamline operations.
Simultaneously, Dusaan works closely with brands that boast highly skilled craftsmen who produce unique and innovative products. In an era where information is readily accessible, customers are increasingly inclined to choose products of better quality and uniqueness, which aligns perfectly with its commitment to offering curated selections that meet these standards.
Enriching Lives and Homes with Premium Home Decor
As a customer-centric e-commerce platform, Dusaan measures its success by the impact it has on its customers and their overall experience. Over the years, Dusaan has curated over 70,000 happy homes, reflecting its commitment to enhancing the lives of its customers.
By offering premium quality products and a wide range of home decor categories under one platform, Dusaan has significantly simplified the shopping experience for consumers. Currently, it features 9 active departments and 40 categories, showcasing products from 350 leading brands, establishing themselves as a leading one-stop destination for home decor enthusiasts.
Dusaan is particularly proud of its record of low return rates and high customer satisfaction. These metrics motivate the team to continually improve their offerings and set new standards in the home decor marketplace.
Meet the Team
At Dusaan, the team consists of more than 50 well-knit members, each bringing a fresh perspective and market expertise to the table. This cross-functional team includes specialists in user experience design, brand and product curation, marketing, inventory management, and value chain management. Their collective market insights and deep knowledge of these segments continuously optimize Dusaan’s offerings and platform, ensuring optimal growth and customer satisfaction.
The collaborative efforts of the team have transformed the shopping experience for Dusaan’s users. They have enhanced how customers discover products, make purchases and receive their orders. Additionally, there is a dedicated team responsible for addressing customer grievances and queries, ensuring a seamless home decor shopping experience at Dusaan.
Having a well-trained team overseeing every aspect of operations enhances consumer experiences and contributes to making the home decor space more organized. Since its inception, Dusaan’s goal has been to lead the market in offering the best home decor products across PAN India. With the support of their dedicated team, they are confident in redefining customers’ approach to online home decor shopping.
The Future of Home Decor Shopping
Dusaan is currently focused on optimizing its logistics practices and reducing waste to minimize the use of single-use plastics. The company is also committed to selecting carbon-neutral shipping options to ensure the sustainability of its overall operations.
These efforts reflect its dedication to developing an environmentally conscious home decor ecosystem for its customers. By implementing these small but impactful changes, Dusaan aims to contribute positively to environmental sustainability while continuing to provide excellent service and products to its customers.
Words of Wisdom
“Keep working towards your dreams and don’t let challenges steer you away from your focus. Innovation is the key to success in any business, especially in the home decor industry. Embrace creativity and stay ahead of the curve by constantly evolving your ideas and products. Be prepared to adapt to changing trends and consumer preferences. Most importantly, always listen to your customers and strive to exceed their expectations. With determination and a commitment to innovation, you can carve out a successful path in this dynamic industry.”
