New Delhi-based home decor brand Dusaan has significantly expanded its offerings by introducing over 300 furniture products. This new line aims to diversify Dusaan’s home decor selection and cater to the varied needs of its growing customer base.
Dusaan is aiming for a fivefold increase in growth within the furniture category by the end of 2024. The company plans to leverage its strong market presence and customer loyalty to reach this ambitious target.
“Furniture is a primary need for every household, and we are excited to add this new line of products for our customers. With the addition of furniture on Dusaan, we are taking another step towards making home shopping easier for Indian consumers,” said Simran Kohli, Founder of Dusaan.
The new furniture collection features products from 20 domestic brands that focus on eco-conscious designs and sustainable materials, aligning with Dusaan’s commitment to promoting environmentally friendly practices. The company plans to further expand this category by December 2024, adding even more options for its customers.
Dusaan intends to tap into its existing customer base for the furniture category, particularly targeting those building or revamping their homes in Tier-I and Tier-II cities. The company believes this strategic move will help capitalize on the increasing demand for stylish and sustainable home furnishings in these rapidly growing markets.
The collection includes a wide range of furniture items, such as desks, beds, tables, racks, table trolleys, chairs, poufs and stools, TV units, shelves, and storage units, with prices ranging from Rs. 5,000 to Rs. 40,000. This diverse selection ensures that there is something for every customer, catering to various tastes and budgets.
The new furniture category is already live on Dusaan’s platform, and the company is in the process of onboarding international furniture brands to further enhance its offerings. This move is expected to attract a wider audience and provide customers with access to high-quality furniture from around the world.
Founded in 2022, Dusaan currently features over 400 brands, including more than 50 international ones. The e-commerce platform is also exploring collaborations with additional global brands, particularly those that are women-owned and eco-friendly. This focus on diversity and sustainability reflects Dusaan’s broader mission to create a positive impact through its business practices.
Read More: https://homendecorindia.com/
