Design is the cornerstone of transformation, seamlessly blending creativity with functionality to shape environments that inspire and serve. Mural Design elevates spaces through large-scale artworks, reflecting cultural narratives and identities. Interior Design goes beyond aesthetics, enhancing both the functionality and beauty of a space with thoughtful layouts and carefully selected furnishings.
Architecture fuses imagination with practicality, creating safe, functional, and visually impactful spaces that foster meaningful experiences and transformative environments. Each facet of design plays a pivotal role in crafting spaces that resonate with purpose and vision.
At Creative Instincts, this philosophy comes to life through an innovative, context-sensitive approach to design. Specializing in Mural Design, Interior Design and Architecture, the firm enhances the artistic and cultural essence of each space. What sets the company apart is its ability to integrate creative and unconventional materials, blending them seamlessly into the element as per the requirement. This innovative use of materials enhances the aesthetic appeal while adding depth and character, making each design truly unique and transformative.
The company takes pride in its context-driven approach, ensuring that every design grows in harmony with the character and identity of its surroundings. Whether it’s a mural, sculpture, or interior design, each project is thoughtfully crafted to reflect the space’s unique story through art and design. The firm is committed to inspiring beauty while creating cultural and emotional value that resonates deeply with those who experience it.
Creative Instincts stands out with its comprehensive approach, offering turn-key solutions and consultation services for flexible client involvement. By integrating new technologies and sustainable materials, the firm enhances creativity and efficiency. Committed to positive change, it creates transformative spaces through unique sculptures and designs, positioning itself as a design leader.
The Passion Behind Creative Instincts
The inspiration behind Creative Instincts stems from its Founder, Srinivas Babu, whose passion for enriching architectural and interior environments with art, particularly within the Indian context, has propelled the firm into an innovative realm. His love for art is not only about beautifying spaces but also about giving them purpose and meaning.
It began as an architectural and interior design firm and it gradually progressed to include mural design, relief sculpting and sculpture. Today, the firm focuses on creating and executing murals and sculptures that bring life and character to architectural spaces, interiors and environments.
Art and Its Role in Interior Design
The interior designer’s task in a three-dimensional interior space is to create order. Art, however, goes beyond simply organizing a space—it evokes deep emotional responses, often establishing a connection that transcends the ordinary. The right art can add a spiritual dimension to a space, transforming it from a mere room to a living, breathing environment. Meaningful contemporary art, especially when infused with grace and simplicity, can elevate a space’s aesthetic and experiential quality, offering it a sense of depth and transcendence.
When large-scale art is integrated into interior design, it becomes crucial to maintain balance, symmetry, geometry, and a careful selection of materials, including metals and stone. A piece of art’s scale and material choices can significantly impact the perception of space—when handled well, they enrich the environment; when mismanaged, they can overwhelm and disrupt it.
The integration of art into a space is essential; rather than isolating it on a wall, art should complement and enhance its surroundings. For example, a large double-height wall can serve as a canvas for dynamic murals, as seen in Creative Instincts’ galaxy mural, which is enhanced by lighting to create a sense of movement and depth.
As a professional architect, Srinivas Babu understands the spatial nuances of depth, light quality, viewpoints, and the scale of a mural within a space. These elements all come together to ensure the artwork feels harmonious with its surroundings, enhancing the overall design.
Innovative Techniques in Mural Creation
Creative Instincts has pioneered a unique technique in mural creation, setting the firm apart in the art and design world. The technique involves layering stone slabs, cut into specific shapes to achieve the desired depth, which corresponds to the overall composition. This approach is complemented by using various materials, including light, glass and metal, to add further dimension and interest to the piece.
In some murals, light is an integral component, shaping how the artwork is perceived and experienced within the space. This method creates not just a visual impact but a sensory experience, transforming how people engage with the environment.
It also designs sculptures tailored to meet the specific requirements of its clients. Whether placed in interior or exterior spaces, the sculptures are crafted using a range of materials to suit the vision of the project. In addition to large-scale sculptures, the firm also works closely with architects and designers to provide design details for ceilings, partitions, and other planes within both interior and exterior spaces.
The Art of Material Selection in Creative Murals
At Creative Instincts, the choice of materials is paramount. Murals are a form of relief sculpture and the materials selected are essential to achieving the desired visual and tactile effects. Relief sculptures are created through carving, molding, or layering materials. The company’s signature layered sculptures, a technique developed by the company, employ a combination of materials such as stone, cement, metal, and wood.
Each material is chosen with careful consideration of its brittleness, compositional homogeneity, grain size, porosity, and hardness. The combination of materials, such as granite with glass or metal with stone, allows the team to create unique and striking effects. For example, agates, onyxes and Carnelian are used to highlight specific elements within a mural, adding color, texture, and richness to the design.
A Personalized Approach to Design
Creative Instincts takes a hands-on approach to design by interacting directly with clients to understand their specific needs and ideas. After a thorough analysis of the project requirements, initial design sketches are presented for client approval. Once the concept is approved, the design is refined into different options, allowing for further exploration of materials and compositions.
The process of finalizing the design involves discussing with the client, project interior designers, and architects to ensure all technical requirements, including structural supports and material specifications, are addressed. This collaborative approach ensures that every element is considered before moving on to the next stage of execution.
Innovative Design Solutions for Modern Spaces
The operational procedure at Creative Instincts is centered around direct communication with clients, designers and architects. This collaborative effort ensures that all parties are aligned on the vision and concept for the project. The firm’s expertise in material usage and design possibilities enables the team to provide innovative solutions that meet both aesthetic and functional needs.
The firm prides itself on its ability to adapt quickly to new requirements and refine design concepts as necessary. This flexibility, combined with the team’s deep understanding of materials and design principles, allows for the creation of unique, high-quality artwork that resonates with clients and enhances the spaces in which they are placed.
Celebrating Nature and Music through Mural Design
One of Creative Instincts’ most impressive projects is the Telangana Contractors Club, where the firm executed large-scale murals in a variety of media. The scale of the murals, combined with meticulous workmanship and attention to detail, demonstrates the firm’s ability to handle large and intricate projects.
For example, the Radha mural, which was originally a small miniature painting, was blown up to an impressive height of 13’6″ and executed using a variety of stones, including granite, marble, sandstone, and agate.
The flora and fauna mural in the second-floor lobby, along with the “Frozen Music” mural in the first-floor lobby, was created using natural stone with varying levels of depth. The size of this mural is a remarkable 40′ x 6′ and its theme incorporates the idea of a rock band, reflecting both the beauty of nature and the energy of music.
Another notable mural from this project is the “Rising Lotuses” in the ballroom, created using green marble and MS pipe. This piece, along with others in the club, showcases the versatility and creativity of the artists at Creative Instincts.
One of the firm’s favorite projects is a mural of “Krishna and His Devotees” in a private residence, executed in marble and granite. This piece is noted for its grace, simplicity and dynamic energy and exemplifies the firm’s approach to creating art that resonates with both the space and its occupants.
Understanding Hand-cut Art Techniques
A hallmark of Creative Instincts is its commitment to handcrafted artistry. Most of the firm’s work is hand-cut and sculpted, with special care given to the details of each piece. While technology such as water jet cutting and hydraulic bending is used for certain steel sculptures and paintings, it is only employed where necessary to achieve the desired result. Each piece of art is carefully crafted, often requiring vertical slicing, grinding, and polishing to achieve the perfect finish.
Because the firm creates unique, one-of-a-kind pieces, multiples are rarely produced. The focus on craftsmanship ensures that each project is personalized and tailored to the client’s specifications, creating art that is as unique as the space it inhabits.
Ensuring High Standards in Art Workmanship
At Creative Instincts, the team is passionate about bringing design concepts to life. From the initial stages of conceptualization to the final execution, the team collaborates closely to ensure that every detail is meticulously planned and flawlessly executed. The firm takes pride in its ability to achieve the highest standards of workmanship, ensuring that each piece of art meets the client’s expectations while maintaining the integrity of the design vision.
The Global Impact of Creative Instincts in Art
Creative Instincts has already made its mark on the global stage, executing projects in the United States, Europe and Japan. The firm’s vision is to expand internationally and continue producing high-quality work that elevates the art of mural making and sculpture to new heights. With a commitment to craftsmanship, innovation and artistic excellence, the company is poised to make an even greater impact on the global design environment in the coming years.
